12 February 2015

New Beginnings

It's hard to describe how grateful and how fortunate and how excited I am.

I am so grateful for my family.  For my brilliant, passionate, and fiercely supportive wife.  For a new daughter who already reminds me who is really in charge of things.  For a compassionate, insightful, and sweet son.  For parents, siblings, in-laws, and extended family who share stories, support and love.

I am so fortunate to have a career that includes twelve years at an elite global communications consultancy.  APCO Worldwide has some of the sharpest minds in the business and I have learned so much from those who have passed through there and those who remain.  They will no doubt continue to grow and thrive.  I am very fond of my colleagues and proud of what we accomplished there.

I am so excited to launch Wescott Strategic Communications LLC because I care deeply about the work I do and the way it should be done.  We should measure success not only in the "placements" we get in media outlets but also in the relationships we build with stakeholders.  Bloggers are our strategic partners, not our targets for spammy pitches. We should be their advocates.  Our work should break barriers and build bridges between diverse communities.  We should give people the facts they need to make informed decisions. Most of all, we should work relentlessly and transparently and passionately for our clients.

It has been a crazy couple of months - starting a new business and securing clients while welcoming an addition to the family - but there are so many people who have helped me realize this possibility and deserve my thanks.  They'll be hearing from me directly.

It's time to get to work.